How we generated 1 qualified lead for every 6 contacted
This got us into the HeyReach & Trigify Partner Program here.
178
Connections Sent
38%
Acceptance rate
25%
Reply rate
23
Leads
15
Booked Calls
Video Overview
Overview
At Repify, my co-founder Joel and I have always believed outbound should be useful, not just loud.
We were tired of the same old lead magnets & offers — guides, case studies, templates etc…
So we flipped the script
We gave away actual leads, for free.
Ready-to-buy leads.
… and it worked better than we imagined.
We tested this new GTM playbook using Clay, Trigify and HeyReach and it landed 15 qualified sales calls in just one week.
Six of them converted to retainers. Now it’s the go-to play we run for ourselves - and our clients.
We primarily target:
- B2B SaaS companies
- Sales-led, high-consideration offerings
- Founders, CMOs, CROs
- Teams based in the UK, US, Canada, and Australia
- £5k+ average customer value
- Teams looking to scale pipeline fast but lack in-house outbound motion
Tech Stack Used
Research
ICP Research Process
Every campaign starts with a research sprint. For this motion, our key filters were:
- Personas: C-level execs, VPs of Sales, CMOs in SaaS
- Pain points: Struggling with outbound volume, low reply rates, high CAC
- Status quo: Relying on SDR teams, agencies, or scraping with low context
- What they’ve tried: Apollo, Cognism, scraping LinkedIn SalesNav manually
- Our value prop: Signal-based outbound with real-time buyer intent → leads that have recently engaged with top GTM influencers or competitors
Platform overview
Here’s how it looks in HeyReach:
Our LinkedIn outbound campaign structure is tight:
- Empty connection request sent
- If accepted, 3 hours later: personalised message based on their recent LinkedIn activity
- If no reply → profile view + follow-up 1 day later
- Still no reply → post like + final message 2 days later
Each touch is built around the idea of giving first — not asking.
List-building process
Here’s how it looks in HeyReach:
We used two Trigify targeting methods:
- GTM Influencer Engagement: People liking/commenting on content by folks like Max or Adam Robinson
- Topic-based targeting: People engaging with GTM-adjacent content (e.g., outbound, revenue growth, B2B sales)
We then enriched this data using Clay, adding:
- Role seniority
- Engagement recency
- Company size
Clay Table Process
Here’s how it looks in Clay.com:
I basically locked myself in a room for 48 hours and went submarine mode. Here’s the rough workflow:
- Pull Trigify lead data
- Add a lookup step to find their company’s website
- Scrape for case studies, product descriptions
- Find the head of sales or marketing
- Run Google searches for their top 3 competitors
- Match these with their recent LinkedIn engagement
- Score each lead based on relevance and recency
I filmed a Loom walking through the table if you want to see how deep the enrichment goes.
Messaging
Message 1
{FIRST_NAME} - curious how you and {sales_guy} plan on implementing the latest sales tech this year?
I know there's a lot of noise out there, so here's something tangible...
I built a list of {Leaders} who have been engaging with {Competitors} on LinkedIn and wrote personalised messages you could send to each of them.
I know there's a lot of noise out there, so here's something tangible...
I built a list of {Leaders} who have been engaging with {Competitors} on LinkedIn and wrote personalised messages you could send to each of them.
Follow up 1
{FIRST_NAME}, want more customers like {case study}?
We’ll launch the above campaign for you, for free.
Worth 15 mins to set it up?
We’ll launch the above campaign for you, for free.
Worth 15 mins to set it up?
Follow up 2
Am I better off speaking to {Other_employees} about this, {FIRST_NAME}?
We now run this playbook for every client
How It Works
Joel and I took the outbound playbook and stripped it down to what actually works — and now, this exact motion is what we run for clients.
We call it signal-based outbound — and it’s built to drive results fast:
- Find prospects engaging with top GTM influencers or their direct competitors
- Personalise outreach using real behavioural signals — not just job titles scraped from LinkedIn
- Automate sequencing via HeyReach with smart follow-ups baked in
- Offer real value up front — no fluff, no forms, just relevant leads and tailored messaging
It’s the same playbook that booked us 15 calls in a week — and it’s now powering our clients’ outbound engines too.
Looking to learn more
